General Motors de México eleva la experiencia de posventa con Servicio Personalizado
2026-06-18
By: Kurt Kelty, VP, battery, propulsion, and sustainability, General Motors
For decades, battery progress has been defined by familiar performance metrics such as better energy density, higher power, and faster charging. Those headline metrics still matter, especially in electric vehicles. But as electricity demand rises and data centers consume a growing share of U.S. power, the battery conversation is changing.
When you’re talking to a utility, a hyperscaler, or other power providers in need of energy storage solutions, their priority is not maximizing range or minimizing weight. It is delivering reliable, affordable power over long periods of time in real-world conditions.
That is what makes sodium-ion battery technology so compelling, and it is why we at GM are developing next-generation sodium-ion battery cells purpose built for grid-scale storage, in partnership with Peak Energy and backed by a strategic investment our GM Ventures arm is making into the company.
The right battery for the right application
This idea sits at the center of our battery strategy at GM. We start with what customers need, then engineer backward from there. That is how we think about vehicles. It is how we are thinking about the grid, and why we believe sodium-ion will be a defining chemistry for grid-scale energy storage systems (ESS) in the years ahead.
At a foundational level, a sodium-ion battery works much like a lithium-ion battery. It stores and releases energy through the movement of ions during charging and discharging. Sodium and lithium sit in the same column of the periodic table, so they share important chemical similarities. But they do not behave in exactly the same way, and those differences create a meaningful opportunity to design batteries with a performance profile tailored for a different class of applications.
In grid-scale stationary storage systems, if we can make the cell more tolerant and more robust, we can remove complexity elsewhere in the system. That can translate into a quieter, simpler, lower-maintenance ESS for the customer.
Compared with incumbent chemistries, sodium-ion can perform across a wider range of temperatures and for more cycles. That means sodium ion-powered energy storage systems have the potential to operate without active cooling and with much less system complexity. In large energy storage systems, that matters. Active cooling requires more hardware, more maintenance, more noise and more opportunities for failure — all of which can drive costs higher over time.
That is one reason our work with Peak Energy is so important. Peak’s energy storage platform is already demonstrating how sodium-ion’s strengths can translate into lower costs and greater reliability for customers such as Jupiter Power. For stationary storage operators, that is a meaningful advantage. They are looking for dependable assets that are safe and require less intervention and achieve lower total operating costs — exactly the kind of performance profile that makes sodium-ion so well suited to grid-scale applications.
How it could change the energy storage landscape
PLACEHOLDER FOR GIF
That does not mean sodium-ion has to do everything on day one. In fact, what really excites us about sodium-ion is how much headroom remains in its development.
Sodium is one of the most abundant elements on Earth, and that abundance creates a path toward battery systems built from more accessible materials with greater long-term resilience.
And because sodium-ion cells share important architectural similarities with lithium-ion, we can apply the battery expertise GM has built in cell design, prototyping and industrialization to help move this chemistry forward.
Our next-generation sodium-ion cell development will drive energy density higher, with the potential to outperform more mature chemistries, including LFP, over time. In a market increasingly shaped by cost pressure, energy demand growth and geopolitical risk, that’s a real differentiator.
Why GM’s approach is distinctive
We are building on GM battery know-how here in the United States for a grid market that needs durable, cost-effective storage at scale.
It begins in Warren, Michigan, where we have built a centralized battery R&D engine. This is where we’re advancing chemistries like LMR for EVs, and we’re now extending it from the vehicle to the grid.
Every improvement we make strengthens the development stack that supports both EVs and energy storage. We’ve done it with breakthrough chemistries like LMR for EVs, and we’ll apply the same expertise to advancing sodium ion. This includes prototyping sodium-ion cells purpose-built for stationary storage this year at our Wallace Battery Cell Innovation Center.
Now, while we invest in the next generation of storage, we are also supporting near-term grid demand with a broad portfolio of storage solutions. This includes moving fast through our Ultium Cells joint venture with LG Energy Solution. Ultium Cells will begin producing LFP batteries to serve LG’s commercial energy storage business — showing how we’re leveraging our existing footprint and manufacturing know-how to deliver energy storage solutions on the grid quickly
Repurposed GM EV batteries are already working today in energy storage systems. Together with Redwood Materials, we are deploying roughly 10,000 GM batteries into energy infrastructure, including Crusoe’s AI data center in Sparks, Nevada. Starting next year, we also plan to deploy second-life battery packs at one of our own Michigan plants, where roughly 100 packs are expected to provide 7.2 MWh of dispatchable energy and save more than $3 million in local electricity costs over the life of the installation. This is all about moving quickly to help meet demand that exists today.
The future of batteries will be defined by matching the right chemistry to the right job and then executing better than anyone else. That is how we think about vehicles. It is how we think about the grid. And it is why we believe sodium-ion can become a defining chemistry for grid-scale energy storage in the years ahead.
At GM, we have built deep battery expertise in the U.S., along with the talent, technical capability and infrastructure to lead. Now we are extending that leadership beyond the vehicle and into the electrical grid itself. If we get this right, we will not just build better batteries. We will help create a more resilient, more affordable and more flexible energy future.
Ciudad de México, a 18 de junio de 2026 — General Motors de México anunció el lanzamiento del programa Servicio Personalizado, una iniciativa que representa una evolución en la experiencia de posventa de sus clientes en la Red de Distribuidores. El programa ofrece mayor claridad sobre los servicios realizados, un acompañamiento más cercano y mayor visibilidad sobre los tiempos de entrega de los vehículos Chevrolet, Buick, GMC y Cadillac.
“En General Motors sabemos que el proceso de posventa es decisivo para mantener la confianza de nuestros clientes”, comentó Mario Romero, Director de Cuidado al Cliente y Posventa de GM de México. “Con Servicio Personalizado marcamos un nuevo estándar para fortalecer nuestra relación con ellos en cada visita que realicen a su Distribuidor, a través de un proceso estructurado de principio a fin, con una ruta de atención clara, puntos de contacto con el cliente definidos y una ejecución más consistente dentro de nuestra Red de Distribuidores”.
La certificación de Servicio Personalizado es otorgada por GM de México. La metodología de atención se basa en cuatro pilares:
- Rapidez: desde la obtención de la cita hasta el ingreso del vehículo.
- Transparencia: al brindar información clara y fácil de entender sobre el diagnóstico.
- Comodidad: a través de un ingreso más ágil y ordenado al área de Servicio.
- Conveniencia: con seguimiento posterior al servicio y orientación sobre su próxima cita.
Una vez que el vehículo llega al Taller de Servicio, el nuevo estándar permite un proceso más visible y transparente, con en que los clientes pueden ingresar de forma segura al área de trabajo del Técnico Especializado para interactuar con él y resolver dudas sobre el estado de su vehículo.
Chevrolet Champion Motors, ubicado en Cuernavaca, Morelos, es el primer Distribuidor de GM en México en obtener esta certificación, lo que representa el inicio de una nueva etapa para la Red de Distribuidores de General Motors, con una expansión paulatina de este programa hacia el resto de los Distribuidores.
Con un legado de más de 90 años, GM de México cuenta con un ecosistema integral para acompañar a sus clientes a lo largo de toda su experiencia de propiedad, con más de 300 puntos de contacto, más de 300 talleres de servicio, alrededor de 1,400 Técnicos Especializados, así como un Centro de Distribución de Partes con más de 85,000 números de parte. Esta infraestructura permite seguir elevando el estándar de atención y responder de manera cada vez más cercana, confiable y eficiente a las necesidades de sus clientes.
